Marketing: A Core Online MBA Course

Marketing is often a required core component in many online MBA courses. It combines the principals of market research, product selling, and advertisement to further enhance sales. Marketing strategies generate the necessary momentum to ensure a product’s success in a competitive marketplace, which can be done through business communication and sales techniques. It is also often the sole point of contact that many consumers have with a business at large. After all, we’re often solely connected to a product through its advertising campaigns!

With such a strong weighting on the component, students must be prepared to be immersed in a component that is rich in content. It is also delivered on an intensive basis, so acquiring all that there is to know about marketing can be quite a feat. However, what exactly is involved in the marketing component?

What Will I Learn in an Online MBA Program’s Marketing Component?

Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing is a product or service selling related overall activities”. This means that successful marketers are able to identify the customer and satisfy his need through appropriate marketing management techniques, but how would a student go about doing this?

The answer is found in market research. Throughout the marketing component, students will be exposed to techniques that focus on primary and secondary market research. Primary market research involves a business gathering up to date data by employing “in the field” researchers to harvest the information required. This is in direct contrast to secondary market research that aims to generate a solution based on data that already exists, such as what could be found in national media or on the Internet.

Is Marketing a Viable Career For Me when I Complete My Online MBA Program?

Successful marketers often attribute themselves as having extroverted personalities. This is because it is a position that is deeply rooted in public perception, which might require the marketer to step into his comfort zone in order to interact with consumers based on what they would like to see out of a product. However, this does not mean that introverted personalities cannot succeed in marketing. Success for an introvert might require him to validate the secondary data that is available in order to determine its accuracy and worth to a business.

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