Rutgers Mini MBA Program Offers Social Media Marketing Certificate Program

November 9, 2010 · 7 Comments 

The Rutgers Mini MBA Program now offers an accelerated Social Media Marketing Course. The Social Media course will be held on Rutger’s Piscataway campus.

Why earn a Mini MBA on Social Media at Rutgers?

The top ten jobs that are in demand in 2010 did not exist in 2004. Social media companies were founded only during the last few years. For example, Facebook was created in 2004, YouTube in 2005, and Twitter in 2006. So, if you took a marketing course in college before 2004, chances are your marketing or advertising courses did not cover social media.

“A paradigm shift in marketing today stems from technology advancements that are producing a new class of super-informed, highly empowered consumers,” says Eric Greenberg, the Faculty Chair of the Rutgers Mini-MBA: Social Media Program at the Center for Management Development (CMD). “As products like tablet computers increasingly shift people away from traditional media and untether them from their office and home PCs, marketing professionals at all levels are seeking to update and refresh their skills sets to stay current.”

Greenberg adds, “From Facebook to LinkedIn, Twitter and YouTube – firms and individuals are embracing social media platforms at an ever-increasing pace. This program addresses the many issues surrounding this new phenomenon and provides a roadmap to help individuals and firms navigate social media to gain a competitive edge.”

Is the Rutgers Mini MBA Social Media Marketing Program Right for Me?

The Rutgers Mini MBA program is made for professionals or business executives who are in one of the following fields:

  • Marketing
  • Advertising
  • Branding
  • Communications
  • Sales

Students will get a certificate of completion at the end of the program and those who pass an optional exam can earn three credits toward a full-time MBA degree.

Social Media Courses at Rutgers Mini MBA

Instructors include Rutgers faculty members and other social media experts from the industry. The program lasts 30 hours, consisting of 10 sessions of Social Media Marketing courses that cover the following topics:

  • Social Media Strategy
  • Understand Social Network Dynamics & the Power of Influencers
  • Consumer Behavior Drivers of Social Media
  • Videos & Social Media
  • The Art & Science of Blogging for Business
  • Mobile Apps and Location Based Marketing for Social Media
  • Measuring & Tracking Social Media ROI
  • B2B Meets Social Media: High-Impact Strategies
  • Benefits and Audiences
  • Integrating Social Media & Digital

All of the students enrolled in the Social Media Marketing Course will receive Apple iPads for free. A few iPad apps are a vita; part of the 30-hour Rutgers Mini MBA Program that offers new career skills in a field that is defined by social media technology and change.

How much does the Rutgers Social Media Certificate Program Cost?

The tuition cost of the Social Media Certificate Program is $4,995. This price includes all the course materials on a pre-loaded Apple iPad and all the fees. The Rutgers Mini MBA Program may qualify for corporate tuition reimbursement. This Social Media Certificate Program has been approved by the New Jersey Department of Labor for workforce training grants. Funding may be available for those receiving unemployment benefits.

The course is limited to 30 students. Space at local hotels will be available for those requiring overnight accommodations, including international participants. A 12-week program (one evening per week) will be held on Tuesdays, 6:00 – 9:00 p.m. starting in February 2011. For more information, contact Greenberg at 732-445-5639, or go online to the Center for Management Development.

Alternatives to the Rutgers Social Media Certificate Program

  • Advanced Social Media training course at University of San Francisco
  • Social Media Marketing course at the SEMPO Institute, the distance learning division of the Search Engine Marketing Professional Organization
  • Social media training and certification program at the Online Marketing Institute run in conjunction with Wharton Interactive Media Initiative, leading research firms, and industry associations
  • Paid search marketing course by Liz Gray, a faculty member at Fanshawe College in London, Ontario, in Canada


7 Responses to “Rutgers Mini MBA Program Offers Social Media Marketing Certificate Program”
  1. Dr. Ahraf Moharram says:

    Dear Sir/Madam;
    First of all let me introduce my self, I am Dr. Ashraf Moharam, the Chairman of the International Future Academy for Consulting& Training (Inter-Fact) at Cairo-Egypt.
    Inter-Fact has a number of consultants and trainers who are highly professional and skillful in various fields of specializations and they implement high international quality standards. Inter-Fact Philosophy is based on the co-operation with our respected clients that gives the chance to satisfy their demands and help them professionally improving their knowledge, skills and capacity building. In addition, Inter-Fact offers sets of diverse programs that aim to enrich new work fields and specializations.
    Currently, there is a good demand on some new international programs, such as Mini MBA (Master of Business Administration) and other programs related to the field of Marketing, Finance and HR.
    Hence, we have a strong well to establish an international partnership to offer these some of these new programs, especially the Mini MBA and we would like to ask you if your respected university is offering such program and interested in establishing a partnership with us.
    Once again, on behalf of the board of Inter-Fact, I would like to mention that we choose your university because of its outstanding reputation all over the world, and we will be happy to be your representing institution in Egypt and Middle-East.
    Looking forward to hearing from you
    Dr. Ashraf Moharam
    Inter-Fact Chairman
    Mobile: +202-010 4704967
    Tel: +202-251716633

  2. Rich DeMatteo says:

    Is this program still available? I may be interested.

  3. Best Online MBA says:

    Hi Rich! The program is still available and is a great option if you’re interested in social media. Go ahead and contact Rutgers directly to find out more.

  4. Christina Volpe says:

    Is this course available online. If not when is the
    next one being offered.

    Thank you,

  5. Best Online MBA says:

    Hi Christina, the course is available online. In fact, in addition to this Social Media Marketing course, Rutgers also recently launched a Mobile Marketing Mini-MBA! Feel free to check out the school’s website to register for the program there.

  6. bob munro says:

    Do you have job placement ? How do your participants do after the course ?

  7. Best Online MBA says:

    Bob, most universities have a career center that helps you with job placement, and Rutgers is no exception. At the end of the day, you’re responsible for preparing your resume, preparing for interviews, and excelling in the job application process, so universities will never guarantee anything.

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